HARIF

A series of experimental folded posters exploring the visual language of hot peppers through typography and graphic design. Each poster translates the unique character and intensity of a different pepper into a typographic system, using scale, distortion, rhythm, color, and composition to express sensations of heat, tension, and impact.

The project is based on the Scoville Scale (SHU – Scoville Heat Units), turning numerical spice levels into visual experiences. Through folding structures, layered information, and expressive type, the posters combine scientific data with emotional and sensory interpretation.