Raz Sade
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Alice in Wonderland

05 / 07
Field
Book jacket
Technique
Print, typography
Date
2025

A redesigned jacket for Alice’s Adventures in Wonderland based on an enigmatic and mysterious interpretation of the story. The project explores the tension between a quiet, minimalist exterior and an inner world of chaos, riddles, and distorted logic. The outer jacket uses a restrained and subtle visual language, while the inside reveals a bold red poster expressing the unpredictable and surreal world Alice falls into. Through the contrast between the two layers, the design aims to evoke curiosity, uncertainty, and a sense of surrender to an experience that cannot be fully decoded.

Alice in Wonderland book with a black-and-white diamond jacket
Alice in Wonderland book jacket, front
Alice in Wonderland book jacket seen at an angle
Alice in Wonderland jacket, spine and back
Full jacket unfolded, with an Alice silhouette
Jacket flap opened beside the book
Jacket panels unfolded, with a key motif
The bold red poster inside the jacket
Full jacket laid flat
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